Privacy policy

Effective Date: June 16, 2025

This Privacy Policy explains how Half Blood Blankets (“we,” “us,” “our”) collects, uses, and protects your information when you visit or purchase from our website. We may update this Policy from time to time. When we do, we’ll post the revised date above and, when required, provide additional notice. We encourage you to review this page regularly.

Information We Collect

We may collect information in the following categories:

  • Identifiers & device data: IP address, device type, browser, operating system.

  • Contact details: name, email address, phone number, shipping/billing address.

  • Order & payment info: items purchased, order totals, and limited payment details (full card numbers are processed by our payment processors and are not stored by us).

  • Preferences & interactions: wishlists, favorites, customer service messages.

  • Usage data: pages viewed, time on site, clicks, referring/exit pages.

  • Cookies & similar technologies: used for analytics, site functionality, and personalization (see “Cookies” below).

How We Use Your Information

We use your information to:

  • Provide our services: process orders, payments, shipping, and returns.

  • Support you: respond to requests, troubleshoot issues, and improve customer service.

  • Improve our website/products: analyze usage and enhance features.

  • Personalize your experience: recommend content and products.

  • Marketing (with your consent where required): send promotions, updates, and offers.

  • Research & surveys: learn what you like to better tailor our products.

  • Security & legal compliance: prevent fraud, enforce our terms, and comply with laws.

Sharing Your Information

We share information only as needed to run our business:

  • Service providers: payment processors, fulfillment/shipping partners, email and analytics tools—only to perform services on our behalf.

  • Legal & safety: to comply with law, respond to lawful requests, or protect rights, safety, and property.

  • Business transfers: in connection with a merger, acquisition, or sale of assets.

We do not sell your personal information.

Safeguarding Your Information

We use administrative, technical, and physical safeguards designed to protect your data against unauthorized access, loss, or misuse. While no system is 100% secure, we work to continually improve our protections.

Cookies & Similar Technologies

Cookies help our site remember your preferences and understand how you use the website so we can improve it.

  • What we use them for: site functionality, analytics/statistics, and personalization.

  • Your choices: you can manage or disable cookies in your browser settings. Note that some features may not function properly if cookies are disabled.

Your Choices & Rights

Depending on your location, you may have rights to access, correct, update, delete, or restrict certain uses of your personal information, and to opt out of marketing at any time.

  • Marketing emails: use the unsubscribe link in any email or contact us.

  • Data requests: contact us to exercise your rights. We’ll respond within a reasonable timeframe.

External Links

Our website may link to third-party sites. We are not responsible for their privacy practices. Review their policies before submitting information.

Data Retention

We retain personal information only as long as necessary for the purposes described in this Policy (for example, to fulfill orders and meet legal obligations), after which we securely delete or anonymize it.

Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us so we can delete it.

Changes to This Policy

If we make material changes, we’ll update the Effective Date above and provide additional notice where required.

Contact Us

Questions or requests about this Policy? Reach us at halfbloodblankets@gmail.com.